Like A Walk In The Park: How To Maintain Energy In Your Inbound Strategy

1) BRAND AWARENESS —

When businesses and peers recommend your services to your prospects, they go into it with a different mindset than if you obtrusive invaded their space with demanding emails or video interruption ads. Inbound marketing uses familiarity to help prospects accept your offer. They may not buy from you 100% of the time, however, when they need a vet, a flight instructor, or a plumber,…… they’re going to choose the one their knowledgeable friends on the internet recommended to them. See how they very naturally become aware of your business?

2) PRESENCE

Having some kind of online presence is equal to being a “real” business in the minds of many millions of prospects….yes…I know, they didn’t say that on the Secretary of State website….but your image depends on it these days. You’re just not as legit as the other options otherwise. Even if you sell something completely awesome and unique, you need a presence online for your business family to know what’s going on to be able to message you and interact with your decisions. Transparency is a growing value in business, made even more available through tools like Facebook, website, and blogs.

3) MORE LEADS

When you provide your clients a reason to search you up online by posting with interesting, valuable content, you actually do alot of things. You develop a voice, you improve authority, you boost SEO, and qualify leads. By virtue of your content and excellent copy — You are found! You set yourself up to have traffic from demographics you didn’t even realize could be yours, because they found value in your content. These people are qualified leads — that is, people who actually want your service or are in a position to buy. They took the liberty of looking YOU up..they read your copy and what you have to offer them, and thought….” this company really gets me”. According to the Content Marketing Institute, inbound marketing brings in 3X as many leads as outbound does.

4) USES LESS STAFF/ LESS BUDGET

Traditional outbound marketing strategies often include costly paper, printing, and postage. Even if it’s digital outbound, it still requires expensive — and recurring — advertisements, and irregular pay-per-click expenses, and constant refueling to be effective. However, inbound tactics, like blogs, have evergreen value. They are paid for once and continue to bring value by answering client searches for years to come. Cut unnecessary costs by investing most of your budget in a strategy that will be useful in a month or a year. Of course, there is a pace for paid ads, but don’t overlook the compounding effect of content, and copy.

5) LESS UPFRONT COST

As I nearly covered in #4, Traditional costs include upfront, recurring fees. Inbound marketing has an upfront cost too, however, it is evergreen, and increases value over time. They improve SEO and increase your authority. Large volumes of content that address your market’s needs is what google looks for when it ranks websites. You could pay for that, and each new ad will cut into your budget, or you could develop organic followership with valuable, consistent content.

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