Immediately Improve Your Copy

Understanding how you can provide value to your customers…and you’ll never have to shout a marketing message again.

• Improve rank/ SEO
• Increase organic traffic
• Build trust in your brand
• Establish yourself as expert
• Drive leads

The client — your very specific target market — has a specific set of goals.

Do you know what they are?
Reverse engineer those goals. What are their personal interests? Values? Lifestyle? Gender? Age?….even income bracket can be helpful in predicting their goals. What job titles do they typically have….

Get to know your customers, and you will understand what value you can offer them. What do THEY really want out of your product:

A healthy dog — maybe
Their companion whom they love to be around longer? — possibly true
To feel like they are capable of providing quality care for something? — we’re getting close

Learning this detective skill and speak to the underlying need behind the action.

Below are 5 tips anyone can use to improve their copy today

Use Active Voice
Active voice is present tense. It fills your words with life. Passive is all too common and easy to fall into. Unfortunately, it hides ownership, comes across as irritating, and is not very compelling.

Write Like How You Talk
Conversational tones are naturally more persuasive. Write lik you would speak to a friend when asking them to join you or when explaining what you do….even when — especially when — the topic is technical. Most average people don’t really understand techie terminology, and when you use jargon, it builds a wall of superiority, and can actually harm your effort to convey value.

Focus on Them
Customer centric copy is everything…..lots of people type what I can do and where I went to school, and what makes Me the best….this is very self-centered…..try to be aware of the customer, and the value they get from you — focus on the benefit to them.

“Because”
Always give reasons. Reasons are natural because human curiosity drives us to extremes. When giving a reason, use it because the reason does not have to be good. Our obsession to know why will overshadow logic every time if the copy is good.

Everything Has A Purpose
If the phrase does not affect the reader, Why is it there? Although readers do really love storytelling, people do not want fluff, this is not a novel — It’s a copy.

BONUS

Use Connection Phrases
Alliterations, high energy words, speedy words, even fear words in situations where you are pointing out your product can help them not suffer a particularly unsavory side effect of life.